Tourism Corporation Bonaire (TCB) would like to
express its support and best wishes as they announce that Miles B. M. Mercera, who
has served as CEO since 2021, will be stepping down from his position as of the end
of 2024. The important initiatives and business of tourism will continue its forward
momentum with Mr. Mercera remaining committed to TCB during the remainder of
the year.
The Board of Directors of TCB and BHM will initiate the process of finding a
successor to fill the role, over the upcoming months. The Board expresses its
profound gratitude for the outstanding contributions and leadership demonstrated by
Mr. Mercera throughout his tenure from 2021 to 2024.
Miles B. M. Mercera shared, “It is with mixed feelings that we announce my
departure. I am grateful for the trust and opportunity I have been given these past
few years. As you can imagine, it wasn’t an easy decision to leave the organization
or the accomplished team I feel so grateful to have worked alongside. My time with
the TCB was focused on very specific deliverables for the tourism sector which we
have seen to fruition such as the launch of the new destination branding titled It’s in
our Nature, introduction of the Visitor Entry Tax, Data driven marketing strategy and
Air service accomplishments. The timing seemed right to pursue other avenues and
allow a successor to share a new vision or approach. My focus in the next few
months lies on a smooth transition period and to finalize projects such as the 2025
Action Plan, the launch of JetBlue and Corendon, the Tourism Summit in September
2024, and the execution of the 2024 Regatta Festival.”
This announcement is made on behalf of the Board of Directors of TCB in
collaboration with the current CEO, Miles Mercera.
