Tourism Corporation Bonaire (TCB) is proud to present
the new Bonaire sign at Isidel Beach Park, in collaboration with Bonaire
Overheidsgebouwen (BOG). This initiative is part of Bonaire’s broader efforts to
enhance the island’s branding and improve visitor experience.
The new Bonaire sign is a key element of Bonaire’s ongoing Branding Projects, aimed at
enhancing the island’s visual appeal and providing visitors with iconic spots to capture
their memories. Positioned strategically at Isidel Beach Park, the Bonaire name sign
offers an ideal location for visitors to take photos, promoting Bonaire’s brand across
social media platforms and generating greater global awareness.
“This project is more than just an aesthetic addition to our island,” said Miles Mercera,
the CEO of TCB. “It is a calculated move to invite our visitors to explore our island and
encourage them to experience the beauty of Isidel Beach Park with its new Bonaire sign
landmark. Since launching our new destination branding in 2022, we have worked
closely with BOG to realize this project.”
The new sign is a welcome addition, especially for our cruise visitors, Taxi drivers, and
operators who have often asked for a Bonaire sign to capture our visitors’ experience on
the island. This initiative also fits well with our efforts to manage the crowds on the
island, offering a designated spot for photo opportunities that will help distribute visitor
presence more evenly across popular areas.
The collaboration between TCB and BOG exemplifies the island’s commitment to
sustainable product development initiatives. Bonaire aims to diversify the visitor
experience while preserving the charm and character of its popular areas.
