Disney will soon become a partner of the Rijksmuseum. To mark Disney’s 100th anniversary, the two parties will develop various projects to bring more people into contact with the stories they both have to tell. The two organizations made the announcement on Sunday.
Disney and the Rijksmuseum will share more details about the collaboration shortly. On October 16th, it will be exactly a century since the Walt Disney Company was founded. To mark this anniversary, the company is entering into special partnerships with key local players around the world.
“In the museum there is a story for everyone”, says Hendrikje Crebolder, director of development and media at the Rijksmuseum. “Through our partnership with Disney, we hope more families and children will discover these stories and draw inspiration from them, as The Walt Disney Company has done for nearly a century. For example, think of the many clocks, keys, cabinets and teapots in their iconic films, which are inspired by familiar objects from European art”.
The Rijksmuseum is already cooperating with the magazine Donald Duck, which has licensed Disney in the Netherlands to the media company DPG.
Dagblado010 /ANP
