Aruba Fashion Week 2024 has established itself as a key event in the
region, not only highlighting local creativity and talent but also generating a significant economic impact
by attracting visitors from emerging tourist markets such as New York, New Jersey, Florida, Colombia,
Argentina, Brazil, Chile, Mexico, Dominican Republic and Holland among others.
The event has proven to be a driving force for multiple sectors of the local economy. Revenue generated
from these visitors is reflected in airfare, hotel stays, transportation and car rentals, as well as spending
in restaurants and other services. Moreover, Aruba Fashion Week has amplified media and advertising
exposure for the island, projecting both Aruba and its local designers internationally. This strengthens
the creative economy, a key sector in Aruba's economic diversification.
The local economy also directly benefited from the involvement of models, makeup artists, stylists,
production teams, entertainers, and other service providers. This synergy has nurtured local talent and
created both temporary and permanent jobs, contributing to the island’s economic growth.
One of the event’s greatest achievements was bringing together fashion industry personalities,
influencers, public agencies like ProColombia, and renowned international media outlets such as Vogue
Magazine, New York Fashion Week, Fashion Week Online, E Now Latino, and Red Caracol. This not only
enhanced Aruba’s visibility as a fashion-forward destination but also positioned the event as a regional
benchmark for the Caribbean and the Americas.
Additionally, Aruba Fashion Week 2024 served as a marketing platform for both local and international
brands, opening up opportunities in the domestic and global markets. The event reaffirms that Aruba
can compete on par with major fashion capitals, such as New York, Paris, London, Milan and Colombia,
becoming a strategic meeting point for designers, entrepreneurs, and creatives from around the world.
Aruba Fashion Week celebrates talent and creativity while standing out as a catalyst for economic and
cultural progress. Its success solidifies the island’s reputation as a destination for luxury lifestyle and
experience trends, marking a turning point in the regional and international fashion landscape.
Celebrating its 5th anniversary, Aruba Fashion Week envisions itself in the coming years as the
Caribbean's leading fashion event, capable of attracting both high-profile guests and significant media
value to enhance our destination and experience.
Aruba Fashion Week 2024 was possible thanks to the support from the Aruba Tourism Authority,
Departamento di Cultura Aruba, The Ritz Carlton Aruba, Marriott Resort Aruba & Stellaris Casino,
Courtyard by Marriott Aruba Resort, Kok Optica, Swift Trading, Celine, Givency, Dior, Loewe, Tom Ford,
Kerastasse, Revlon, Elite Productions, Bohemian, UNOCA, Cava Wine & Spirits, Cmart, Gold Coast, House
of Mosaic, Sun Bum Beach, Caribbean Print Center, Digital View, 360 Viewer, Bodegas Papiamento,
Romano Travel & Logistics, Verbum Works, Smart Rent, OML Fashion, Bodyzone, ID Realty Group, Sky
High Dominicana and Avianca.
