The Office of Tourism announces that from September 18 to 22, Aruba will host the first Aruba Global Travel Conference. The event organized by A.T.A. is of great value to Aruba and aims to establish and maintain good relations with important partners in the tourism industry in the most relevant markets for Aruba.
In the past, A.T.A. used to organize three separate events, each focusing on a specific market: Annual Tourism Conference Aruba (ATCA) for North America, Annual Tourism Conference Aruba (CATA) for Latin America, and Aruba Meets Europe (AME) for Europe. However, by 2023 it was decided to combine efforts and organize a single conference that would include all the most important markets for Aruba’s tourism.
The conference will have a total of 58 participants from 16 countries consisting of tourism operators and airline companies. There will also participate local partners from different hotels in Aruba. The four-day program is extensive and interesting, providing several valuable opportunities for participants to connect with key partners in the tourism industry on our island and learn more about the developments taking place in Aruba. Participants will visit different hotels and enjoy different experiences around our island. In addition, various events and activities will be held that will allow participants to expand their knowledge of Aruba and experience the Aruba effect (directly).
An important topic that will receive its due attention during the Aruba Global Travel Conference program is the global travel trends for 2024, outlined in A.T.A.’s strategic plan for 2024. This is about the trend of travel where visitors are among others seeking experiences that focus on adventure, nature, self-care and sustainability. We will also be mindful of the importance of our hospitality and the development of our tourism product, which presents opportunities but also challenges – how can we manage and guide this in line with sustainable development? For A.T.A. it was important to design the program in a way that allows participants to experience Aruba in a way that is in line with their travel trends for 2024.
“We are counting on a successful event that will bring great benefits to our island and our tourism industry. It will be an opportunity to continue working together on a prosperous future for our destination, according Ronella Croes, the C.E.O. of A.T.A.