Recently the Curaçao Tourist Board (CTB) together with Diamond PR organized a one-of-a-kind mega trip for 30 TikTok influencers from the United States and Canada to come experience Curaçao. The goal of this trip was to increase awareness of our destination among our key focus markets and reach a wide audience of prospect visitors.
The group of TikTokers stayed from September 12-15 and they explored, discovered, and experienced the unique tourism product that Curaçao offers. They share their experiences on our island through engaging videos, reaching a combined audience of over 40 million followers. These are TikTokers who create content centered around subjects like travel, gastronomy, diving, dancing, fashion, LGBTQ, entertainment, sports, and wellness.
The program started with a Mini Carnival where the group of TikTokers was accompanied by a brass band and people dressed in their Carnival outfits, starting from the Wilhelmina Park, passing over the Emma bridge and ending at the Kurá Hulanda Village. The next day, the group went on a scooter tour through Willemstad where they could admire the colorful murals and had lunch at the Plasa Bieu (local Old Market). They also visited Shete Boka National Park and Kenepa Grandi beach. Furthermore, they rode on jet skis and swam at the Cas Abou beach. In addition, they participated in among others a culinary workshop, a buggy tour to explore the East side of Curaçao, and a Tea Crafting workshop at Hòfi Mango to learn how to make their own herbal tea. The visit to Curaçao was part of a project coordinated by the Diamond PR agency called TikTok Island Hop, where the TikTokers visited both Bonaire and Curaçao.
TikTok is the fastest-growing social media platform, available in 160 countries, with over 1.1 billion active users, and the app has been downloaded over 220 million times in the United States alone. Gen Z (20% of the population in the US) uses TikTok as a search engine over Google. The age of the users is also increasing, with over 50% being over 30 years old.
CTB is very pleased with its collaboration with Tourism Corporation Bonaire (TCB), Diamond PR, and tourism partners in Curaçao, which enabled our island to showcase the diversity of our tourism product to an important group of TikTokers.
